In today’s world, people are busier than ever and will seek out and pay extra for convenience and top-quality service. While it’s important to attract new customers, it’s crucial to keep the ones you already have. In the beauty industry’s competitive market, it’s not enough just to provide a pretty cut and color, you’ll also need to make sure your customer service, additional treatment offerings and salon environment are also a positive, above-average experience. The following tips will keep your clients coming back and help keep money in your apron.
Be Their One Stop Style Shop
If you want to continue to grow and retain your clientele, you need to remain on top of the trends by closely following the fashion industry and celebrity styles as well as investing in continued education and expanding your treatment offerings. If you’re not on top of the trends, a quick search for #curtainbangs or #lobs on Instagram can put your existing clients in touch with other stylists in their area who are trendsetting. The same goes for hair care, clients are always searching for “what’s new” and knowing that Sugar Sprays are the hot new commodity lets them know you’re ahead of the #hairgame.
Pamper Them Pretty
A consumer survey found that 86% of customers will pay more for a better experience. Give your clients the 5-star treatment all the way – start by lighting a few scented candles, offering light appetizers, the latest magazines, and a work friendly environment for those #bossladies. Oh, and don’t forget a nice, lengthy massage while you give an out-of-this-world shampoo. After shampooing, apply our Reconstructing Masque and leave it on for 3-5 minutes before rinsing out to ensure their hair receives the protein and moisture it craves. After all, we all want to look and feel great too.
Perhaps offer complimentary Number 4 Hair Care product samples or lend an umbrella for them to walk to their car if it starts to rain. Going above and beyond will not only ensure they return, it can also mean beaucoup bucks from referrals and positive online reviews.
Coffee and Wine Will Have Them Feeling Fine
Your clients are very busy; whether they’re successful business people or stay-at-home-moms, they likely don’t get many opportunities to relax or have their “me time.” Many look forward to their hair appointment to do just that. Offering complimentary coffee, tea, sparkling water, a red or white wine, or glass of champagne, is a nice touch for the ultimate salon experience.
Surprise Them with Special Offers
Make sure your clients know how much you value their business. Consider offering them a birthday discount of $10-25 dollars off, after all, everyone loves to save money and feel special on their birthday!
When you get a new client in your chair, perhaps give them a 10% Off Your Next Service card, or a stamp card where they get their 8th treatment for free. Actively trying to grow your clientele? Offering a discount to clients who refer your services to a friend, is a great way to do so.
When a client feels like a hairstylist does an exceptional job, they tend to appreciate the salon, as well. Ideally, returning for consistent services and spreading the word to their friends and family. Très bien!